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Overview

Our Expertise

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Marketplace Executive is a consultancy and coaching business specializing in online retail marketplace development and optimization. With a deep understanding of e-commerce platforms, we support retailers in enhancing their online presence and guiding third-party sellers to achieve maximum sales across different marketplaces.

Our Story

Marketplace Executive: Empowering Your E-commerce Growth

At Marketplace Executive, we believe in the power of e-commerce to transform lives and build thriving businesses — especially here in South Africa. But while online marketplaces like Takealot, Makro, and Amazon offer unprecedented opportunities, many brands and retailers struggle to navigate the complexities of these platforms.

 

Why We Exist (THE PROBLEM):

The world of retail marketplaces is full of potential — but also full of challenges. From listing optimization and marketplace compliance to inventory management and digital marketing, the journey is often confusing, costly, and time-consuming. Many businesses jump in with ambition but soon feel overwhelmed, unsure how to grow or even where to begin.

 

How We Solve It:

That’s where we come in. With years of experience in the e-commerce industry and a deep understanding of how marketplaces operate, Marketplace Executive becomes your strategic partner. We don’t just offer advice — we provide clear roadmaps, expert insights, and hands-on coaching tailored to your unique business stage and goals. Our team helps you avoid common pitfalls, fast-track growth, and build a resilient online presence.

 

What We Offer:

Our consultancy and coaching services are designed to meet you where you are — whether you're just starting out or scaling fast. We’ve crafted three core service tracks:

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  1. For the Self-Starter
    Individuals looking to launch their first brand or increase visibility. We’ll guide you through product selection, setup, and your first sales on top marketplaces.

  2. For the Professional Retailer
    Established retail businesses ready to grow their reach. We help you integrate seamlessly with marketplace platforms and create multi-channel strategies for sustainable sales.

  3. For the Marketplace Builder
    Online retailers or entrepreneurs looking to launch or scale their own marketplace platform. We support with operational planning, partner onboarding, and go-to-market strategies.

 

At Marketplace Executive, your growth is our mission. With our experience and your vision, we’ll help you build a powerful, scalable, and future-proof e-commerce business — one step at a time.

 

Let’s navigate the marketplace together.

Expertise

Meet The Founder

We tailor our service to your unique needs. No matter the level of experience, our goal is to work with you, empowering you to build a strong, sustainable e commerce business.

Dylan Twaddle

Founder & Principle Consultant and Coach

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The founder and currently the principle coach and consultant, Dylan has worked for three of the countries biggest and most loved e commerce marketplaces, Takealot.com (5 years), Loot Online (4 years), and Amazon South Africa (2 years). He has helped launch and develop these marketplace platforms over time, and assisted hundreds of Selling Partners get set up and achieve long term success. Through his e-commerce experience in South Africa, and detailed understanding of how to launch a successful marketplace business, he is ideally placed to help you reach your goals.

(+27)83 355 1881

Allow Me To Introduce Myself...

My name is Dylan Twaddle. My experience in the e commerce Marketplace environment spans over a decade, having been intricately involved in launching and developing three of the best known marketplaces in the South African e-retail industry, for Takealot.com, Loot.co.za and Amazon.co.za.

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Over the years I have had the great fortune of forming long standing relationships with a variety of successful marketplace sellers, from start-ups, to established corporates, building their marketplace accounts into essential revenue driving divisions of their businesses.

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Having spearheaded the building and development of these platforms I've also had a front row seat to the processes and systems driving these marketplaces, and have been able to observe and advise on what separates the most successful sellers from those that struggle. I know where the obstacles lie and how to avoid or overcome them. I have also accumulated an arsenal of tips and tricks that will elevate your marketplace profile to extract the greatest value from the marketplace platforms you are trading on.

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These are the lessons and insights I would like to share with you to save you valuable time, and take the guess work out of getting where you want to be.

Partners

Our Trusted Clients

Our consultancy partners with a diverse range of clients from various industries, helping them achieve marketplace success and sustainable growth.

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